Content creation: Writing and Editing for Corporations

Writing and Editing for SHOWA, a glove manufacturer

Being the head of content and digital marketing at SHOWA brought me a lot of joy but also struggles. How can I produce content for the blog, while organising professional tradeshows, managing a team and launching new products?

The simple answer was A.I. (Artificial Intelligence).

With Content At Scale, the A.I tool helped me to become more efficient. As soon as the editorial calendar was validated, I was able to publish all my content in a day of work instead of a week.

You will find in several articles in the newsroom of the website that were created by A.I. and (heavily) edited by me.

Among working with A.I., I also wrote magazine content such as advertorial. Check below to read it.

Writing and Editing for PrivIQ: a SAAS on data compliance

While I was in charge of all digital marketing, the need to create a content strategy was inevitable. It was a solid way to create enough traffic volume that will grant conversions and therefore pipeline.

To be the face of the content at PrivIQ, I created Chloé Boyle, a freelance writer and an expert in legal matters. Why? Because E-E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) are crucial for ranking and as I was the face of several golf-related piece of content, I could not pinned my name to it.

Check below a few examples:

Filters & Sorting

7 Questions to Ask When You Receive a Sales Call - PrivIQ

We’ve all had it happen. You’re just sitting down to dinner when the phone rings. You’ve been waiting for a close friend to call, so you quickly answer without bothering to check the Caller ID. Rather than the voice of your close pal on the other end, you hear the voice of a salesman with a once in a lifetime offer if you’ll sign up or service today. How did this company get your contact information? You politely decline and hang up, but you’re frustrated. Did you know that you have rights whe

How to Reduce Compliance Risks with Your Corporate Blog ? - PrivIQ

Corporations rely on their blogs for any number of benefits. Not only is it a smart way to improve your search rankings, but it’s also an excellent way to improve your communication channels. Blogs that focus on providing real solutions to the reader send strong messages to customers (and potential customers) that their needs take priority. However, as important as having a blog is, there are could be hidden dangers in your practices. If you collect sensitive data, it’s all too easy to make a c

Prestige Software Data Leak: What Consequences Can the Hospitality Industry Learn? - PrivIQ

The hospitality industry has long been an attractive target for hackers. With all virtual services available today, criminals might take advantage of anything from a vulnerable key card system to credit card details to personal information on guests. The security experts at Website Planet, an ethical team that strives to protect the public, recently unearthed a serious error in a booking software known as Prestige Software. This mistake technically exposed the details of hundreds of thousands o